In 1982 Elvis Presley Enterprises decided to open Graceland to the public. Eventually, the estate acquired the property where the gift shops were located; and in 1987 the independently owned stores began to close. This change took place following an unprecedented Elvis Week in August of that year, when a record number of Elvis fans flocked to Graceland to commemorate 10^thAnniversary of the death of Elvis Presley.

Graceland Crossing was being constructed at that time; and, fortunately, Memories of Elvis was able to obtain a lease in the newly-constructed shopping center, just north of the original location, which is where the shop remains today.

Graceland Crossing became an entity of its own. Several stores opened and worked together to make the new shopping center a place for the fans to congregate and enjoy themselves. Special events were regularly scheduled, with continuous entertainment provided for the fans and customers during Elvis Tribute Week.

The 20^th Anniversary was again a record week in attendance. It seemed as though the whole world decided to come to Memphis. The staff at the store, though overwhelmed and exhausted, remained faithful, as they gave excellent service to the fans.

Elvis Presley Enterprises eventually purchased the property at Graceland Crossing.  Memories of Elvis continued to plan for each subsequent Tribute Week. In 2002, on the 25^th Anniversary, again, thousands of fans and tourists flocked to Graceland. And so it went.....on and on.

Sadly, May 31, 2005, we received a letter from Elvis Presley Enterprises stating that they would not renew our lease.  It was heartbreaking news for all of us at Memories of Elvis. After more than 27 years, we found ourselves in a life-changing situation. Our only explanation from EPE was that they no longer wanted to rent to competitors.

While we feel that we have been a great asset to the legacy of Elvis and to this phenomenal industry, we were unable to negotiate a new contract.

We are most grateful to the fans and visitors who have faithfully supported our store. We thank you all for your loyalty and your continued patronage.

Our aim is to remain true to the memory of Elvis Presley and to continue to serve all of you, our friends and customers, in the future.

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